Gory ads get attention
12.05.08
I clearly remember the first commercial I saw from the WSIB, a workplace safety advocate in Ontario. A sous-chef is horribly injured by boiling water (oil?) in a workplace accident.
Alberta's workplace safety group has just launched a very similar campaign (though it was apparently in the works before Ontario's launched).
Warning: Not for the squeamish!
What do you think? Is this approach effective?
